紅酒市場迅速成富豪新寵

在國外，紅酒收藏與投資已有超過300多年的歷史，在中國只不過最近兩年的事情，然而紅酒投資的發展卻異常驚人，迅速成為中國千萬富豪的新寵。
中國人什麼都能炒，從蒜頭、大豆和薑蔥，到現在當紅的紅酒，中國億萬身價富豪將焦點從農產品轉至歐美紅酒這玩意兒。倫敦國際葡萄酒交易所統計，每年93億港元的紅酒銷售額中，就有40%的買家來自中國。
世界頂級名酒有「液體黃金」之稱，被視為投資報酬率最穩定、最可觀的投資品種之一。英國佳士得曾經對六種主要投資項目，分析30年來的累計報酬率，結果顯示鑽石的漲幅為1.49倍，黃金1.68倍，中國瓷器17倍，古典名畫16倍，頂級名酒則是38倍。
過去幾十年，昂貴紅酒拍賣的大本營一直在倫敦和紐約，如今這個陣地已悄然轉移。現在整個的葡萄酒市場向亞洲轉移，中國已經取代日本成為亞洲第一大葡萄酒消費國，香港已經成為全球第二大紅酒拍賣市場。香港拍賣場上，中國大陸投資客大概占到三分之一。
大陸和香港藝術品、紅酒市場的投資者主要是一夜暴富的富豪。據專門調查中國富豪的《胡潤報告》，2010年擁有1,000萬元人民幣資產的富豪人數為87萬5,000人，擁有1億元人民幣資產的富豪人數為5萬5,000人，這些人的平均年齡分別為39歲和43歲，其中大部分加入了購買藝術品、紅酒行列。

Wine has been collected as an investment for more than 300 years. During the last two years in China, the development of wine investment is unusually striking, and quickly became the new love of millionaires in China.After a raise of prices of garlic, soy, spring onion, ginger, and now is the time of wine. Chinese billionaires shift their investments from local agricultural products the world of wine. According to  London International Wine Exchange , 40% of the 9.3 billion HKD of annual wine sales is for Chinese buyers. The world's top wines are "liquid gold", and is considered the most stable return and one of the most substantial investment products. Christie UK announced that among their British six major investment projects in the past 30 years, the cumulative return showed 149% increase for diamonds, 168% for gold, 1700% for Chinese porcelain, 1600% for paintings, fine wine set the mark at 3800%. Over the past few decades, London and New York has been the headquarters of fine wine auctions , and now this position has been quietly transferred. Now the whole market shift to Asia, China has replaced Japan as Asia's largest wine consumer, Hong Kong has become the world's largest wine auction market. Auctions in Hong Kong, mainland China accounted for about one-third of investors. In China and Hong Kong, art and wine investors are mainly the newly super rich. According to a report, in 2010 there are 875,000 have 10 million rmb of assets , 55,000 with 1 billion rmb of assets. The average age of these people is 39 and 43, most of them is active in art and wine investments.